Any marketing strategy of the company is based on quite standard means: mass advertising in mass-media, participation and organisation of actions, sponsorship, PR support, promo-actions, direct-marketing and etc. But apart from all the seriousness there are bright and fabulous events of the company - event marketing.
- Holidays and opening ceremonies
- Presentations
- Corporate events
- Festivals, fairs
- Press conferences
- Seminars
- Club parties
- Concerts
- Sports events
Active Promo offers a full spectrum of services in the event marketing: from working out bright and creative concepts to its implement.
Emotional contact with the audience which is established during the event gives unique possibility to influence target audience more effectively.
The purposes achieved with the help of event marketing means are the following:
1. Construction of a successful brand
2. Creation of the new occasion for PR-campaign
3. Bright start of a product on the market
4. Mark positioning, management of the company image
5. Promotion of the mark with the help of event-brand promotion
6. Formation of the loyal groups of consumers
7. Promotion of the goods of impact demand
8. Increase of sales in the long-term period
9. Creation of the word-of-mouth effect
10. Formation of an adherents command among the employees
Event marketing means are the following:
"Special event" is an organisation of the event with the aim of creating an advertising message immersing the participants in the values and essence of a brand. The "Special Event" includes organisation and carrying out the round tables and seminars, participation in exhibitions and organisation of your own expositions, presentations, opening ceremonies, receptions, open doors, conferences and etc.
"Corporate Event" is tactics of an emotional manipulation of the company personnel with a possibility of team building. Such event is a big block of various actions and inner corporate events aimed first of all on the internal audience of commercial structures: employees of the company, members of their families, pensioners - former workers of the firm with a long seniority. Quite often some adjacent target groups of people such as shareholders, investors, suppliers, distributors, authorised dealers, representatives of the branch associations and unions are also involved in corporate actions because they have a big impact on the successful economic activity, comfortable conditions on the market and financial well-being of the firm.
B2B is carrying out the seminars, trainings, schools, conferences for dealers with an aim of strengthening and expansion of the distribution network. The primary goal of B2B systems is to increase the work efficiency of the companies on the Â2Â-market by decreasing the expenses for trading procedures preparation and expansion of business geography to the scale of the world.
"Play Promotion" is consumers' involving in the game with the purpose of gaining their interest to the product and mark. This is a bright celebratory SHOW with games, lotteries, competitions, prize drawing. It can be held in the places of sales and on the streets, concerts, holidays etc.
For carrying out the described kind of action mass-media is often used for more extensive involving of target audience in such event.
Provocative marketing, shock-promotion is an exploitation of human curiosity and instant reaction on the events of scandalous character with the aim of interest stimulation to the trade mark or product. Provocative marketing involves the person into a game. Here, the purpose of the provokers-advertisers is to surprise and to shock the people. The passers-by will quickly notice some weird inscription or street incident and start to discuss it immediately. And when the "rumour mill" is working at its full capacity and the gossips begin to extend throughout the city it is necessary only to explain the strange incident in mass-media.
The advertising agency «ACTIVE PROMO» renders the following types of service in the event marketing:
- Initiation and carrying out mass city size actions
- Scenario writing
- Selection and decoration of the space by advertising-information materials, balloons, compositions from flowers
- Attraction of show-men, theatrical, dancing collectives, original genre actors, soviet and foreign stars
- Attraction of sponsors for carrying out the events
- Selection and decoration of a place where the event is held
- Dinner services (banquets, buffet tables, catering, celebratory cakes etc.)
- Technical support of the event (sound and light support, laser show, fireworks, installation of the scenes)
- Photo and video report of the event.
- Rent of the presentation equipment for exhibitions, presentations
- Working out the design and manufacturing of polygraphic production ( invitations, posters, booklets etc.), selection and manufacturing the souvenir production with firm symbolism
- Working out and tailoring the clothes for promo-personnel and also rent of the theatrical suits
The expert in marketing enters the shop:
- Hello, I bought some balloons yesterday.
- I've recognised you. Do you want to buy some more balloons?
- No. I came with a complaint - they are defective.
- What's the problem? Do they hold the air?
- Yes they do. Everything is all right with it.
- So what's the matter?
- They do not please me.
Any action organised by the agency «Active Promo» is an effective step to develop your business!
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Promotion
PR
Event Marketing